You've invested a lot of time and effort into crafting a winning web site, and now you need people — hundreds of them — flocking to your site to learn all about what you are offering.

You need to build a smooth road from your prospective client's desktop to your web site. That journey begins when your visitor enters a word or phrase to search for sites that deal with the topic of interest.

Your web marketing consultant at Throckmorten Enterprises has made a study of search methods over the past decade and can guide you through the process. In the following pages we look at the primary methods you can choose for the best results from your well-designed web pages.

• Is pay per click right for you? You may prefer the flow of traffic to come to you without any advertising at all. Or you may want to have a tighter control over how many visitors come to your web site. In this section we explore how pay per click advertising works.
  
  
• Keyword phrases are the words and phrases that bring people to your site whether you're paying by click or relying totally on "organic" hits that cost you nothing. Either way, you need to know the best combination of words that will bring traffic to your site. In this section we explain how we help you with this vital aspect of marketing your web site.
  
  
• Registering for optimal traffic flow. Don't fall prey to "tricks" that not only don't work but can also put your whole web site in jeopardy. In this section we tell you how we work with you to optimize visits to your web site.
  
  
• Results tell you how successful your web marketing efforts have been. Throckmorten doesn't hide behind vague claims about being the "best" or the "biggest." Go to this section to find out how we report back to you how well your web marketing campaign is doing.

We're listening

The following pages are the result of many years of listening to people tell us what they need from their web site. Read and learn. Then call us, and let's talk.

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